ÏÐÈÌÅÐÍÛÉ ÏÅÐÅ×ÅÍÜ ÝÊÇÀÌÅÍÀÖÈÎÍÍÛÕ ÂÎÏÐÎÑÎÂ
Ìàðêåòèíãîâûå èññëåäîâàíèÿ è àíàëèç
1. Äàéòå îïðåäåëåíèå ïîíÿòèÿ "ìàðêåòèíãîâûå èññëåäîâàíèÿ".
2. Ïåðå÷èñëèòå áàçîâûå âàðèàíòû êîìïëåêñíûõ èññëåäîâàíèé.
3. Íà îñíîâå êàêèõ ìåòîäèê ïðîâîäÿòñÿ êîëè÷åñòâåííûå è êà÷åñòâåííûå èññëåäîâàíèÿ?
4. ×òî òàêîå ðåéòèíã?
5. ×òî òàêîå ìîíèòîðèíã?
6. ×òî íàçûâàþò âíåêàáèíåòíîé ðàáîòîé â ìàðêåòèíãîâûõ èññëåäîâàíèÿõ?
7. Äàéòå õàðàêòåðèñòèêó êà÷åñòâåííîãî èññëåäîâàíèÿ.
8. ×òî òàêîå ðàçâåäûâàòåëüíîå èññëåäîâàíèå è â ÷åì ñîñòîèò åãî öåëü?
9. Äëÿ ÷åãî ïðåäíàçíà÷åíî îöåíî÷íîå èññëåäîâàíèå?
10. ×òî èçó÷àþò â õîäå ðàçëè÷íûõ ìàðêåòèíãîâûõ èññëåäîâàíèé?
11. Íàçîâèòå ÷åòûðå îñíîâíûõ ýòàïà ìàðêåòèíãîâîãî èññëåäîâàíèÿ.
12.  ÷åì çàêëþ÷àåòñÿ àíàëèç âòîðè÷íûõ èñòî÷íèêîâ èíôîðìàöèè?
13. Íà êàêèå ãðóïïû ìîæíî ïîäðàçäåëèòü öåëè èññëåäîâàíèÿ?
14. Íàçîâèòå òðè ñïîñîáà ñáîðà ïåðâè÷íûõ äàííûõ.
15. Êàêèå ìåòîäû êîììóíèêàöèè èñïîëüçóþòñÿ äëÿ ïðîâåäåíèÿ ìàðêåòèíãîâîãî èññëåäîâàíèÿ?
16. Ïî÷åìó íåîáõîäèìà âûðàáîòêà ãèïîòåçû ìàðêåòèíãîâîãî èññëåäîâàíèÿ?
17. Êàêèå àëüòåðíàòèâû âîçíèêàþò â õîäå âûðàáîòêè êîíöåïöèè ñáîðà äàííûõ?
18.  ÷åì ñîñòîÿò ïðåèìóùåñòâà âòîðè÷íîãî èññëåäîâàíèÿ?
19. Íàçîâèòå ìåòîäû, èñïîëüçóåìûå äëÿ ïîëó÷åíèÿ èíôîðìàöèè â ìàðêåòèíãå.
20. Íàçîâèòå äâà òèïà ëè÷íûõ èíòåðâüþ.
21. Äàéòå ïîäðîáíóþ õàðàêòåðèñòèêó ãðóïïîâîìó èíòåðâüþ êàê ìåòîäó ñáîðà èíôîðìàöèè.
22. Êàê ïðîâîäèòñÿ ãëóáèííîå èíòåðâüþ?
23. ×òî òàêîå òàáóëèðîâàíèå?
24. ×òî õàðàêòåðíî äëÿ îäíîìåðíûõ ìåòîäîâ øêàëèðîâàíèÿ?
25. Ïåðå÷èñëèòå âèäû àíêåòèðîâàíèÿ.
26. Îõàðàêòåðèçóéòå î÷íîå èíòåðâüþèðîâàíèå.
27. Îõàðàêòåðèçóéòå ìåòîäèêó êîíòåíò-àíàëèçà.
28. Îõàðàêòåðèçóéòå ìåòîä ñáîðà èíôîðìàöèè – èíòåðâüþ ïî òåëåôîíó.
29. ×òî òàêîå îïðîñ? Êàê ïðîâîäèòñÿ ïðÿìîé îïðîñ?
30. Ïî êàêèì ïàðàìåòðàì îãðàíè÷èâàåòñÿ ãåíåðàëüíàÿ ñîâîêóïíîñòü?
31. ×òî òàêîå âûáîðêà? Êàêèì îáðàçîì äåëàåòñÿ âûáîðêà?
32. Êàêèìè îáñòîÿòåëüñòâàìè îáóñëîâëåíà íåîáõîäèìîñòü âûáîðêè?
33. ×òî íàçûâàþò îøèáêîé ðåïðåçåíòàòèâíîñòè?
34. ×òî òàêîå âûáîðêà? Ïåðå÷èñëèòå âèäû ñëó÷àéíûõ âûáîðîê.
35. Êàêèì îáðàçîì ðàçäåëÿþòñÿ îïðîñû êàê ôîðìà ñáîðà äàííûõ â ìàðêåòèíãå?
36. Íàçîâèòå íåäîñòàòêè è ïðåèìóùåñòâà ñâîáîäíîãî îïðîñà.
37. Ðàññêàæèòå, ÷òî ðåêîìåíäóåòñÿ äëÿ óëó÷øåíèÿ êà÷åñòâà îïðîñíûõ ëèñòîâ è óñïåøíîãî ïðîâåäåíèÿ ñáîðà äàííûõ.
38. ×òî òàêîå âûáîðêà?
39. ×òî òàêîå îïðîñ êàê ñïîñîá ñáîðà ïåðâè÷íûõ äàííûõ?
40. Íàçîâèòå íåäîñòàòêè ìåòîäà íàáëþäåíèÿ.
41. Ñðàâíèòå ïðåèìóùåñòâà ïîëåâîãî è ëàáîðàòîðíîãî íàáëþäåíèÿ.
42. ×òî òàêîå ýêñïåðèìåíòàëüíûé ìåòîä?
43. Îõàðàêòåðèçóéòå ïàíåëü êàê ìåòîä èññëåäîâàíèÿ.
44. Êàêóþ èíôîðìàöèþ ìîæíî ïîëó÷èòü ñ ïîìîùüþ ïîòðåáèòåëüñêîé ïàíåëè?
45. Êàêóþ èíôîðìàöèþ ìîæíî ïîëó÷èòü ñ ïîìîùüþ ïàíåëè ðîçíè÷íîé òîðãîâëè?
46. ×òî òàêîå ïàíåëüíàÿ âûáîðêà? Íàçîâèòå îñíîâíûå ýòàïû ìàðêåòèíãîâûõ èññëåäîâàíèé.
47. ×òî òàêîå ýêñïåðèìåíò êàê ñïîñîá ñáîðà ïåðâè÷íûõ äàííûõ?
48. Îõàðàêòåðèçóéòå ôîêóñ-ãðóïïó êàê îäèí èç ìåòîäîâ ñáîðà è àíàëèçà èíôîðìàöèè â ïðîöåññå êà÷åñòâåííîãî èññëåäîâàíèÿ.
49. Êàêèå ñòàäèè âêëþ÷àåò â ñåáÿ íà÷àëüíûé ýòàï êà÷åñòâåííîãî èññëåäîâàíèÿ ìåòîäîì ôîêóñ-ãðóïï?
50. Êàêîâû ïðàâèëà ñîñòàâëåíèÿ ïóòåâîäèòåëÿ?
51. Êàêîâû îñíîâíûå îáëàñòè ïðèìåíåíèÿ ôîêóñ-ãðóïï â Ðîññèè?
52. Ñ ÷åì ñâÿçàí ñëàáûé ñïðîñ íà ôîêóñ-ãðóïïû â Ðîññèè?
53. Êàêèå ïðîåêòèâíûå ìåòîäèêè èñïîëüçóþòñÿ ïðè ñîñòàâëåíèè ïóòåâîäèòåëÿ?
54. Ïî êàêèì êðèòåðèÿì êëàññèôèöèðóþòñÿ ìåòîäû àíàëèçà äàííûõ?
55. ×òî âêëþ÷àþò â ñåáÿ îïèñàòåëüíûå îäíîôàêòîðíûå ìåòîäû?
56.  ÷åì çàêëþ÷àåòñÿ ïðèìåíåíèå èíäóêòèâíûõ îäíîôàêòîðíûõ ìåòîäîâ?
57. Äëÿ ÷åãî ïðåäíàçíà÷åí âàðèàöèîííûé ìåòîä?
58. Äëÿ ÷åãî ïðåäíàçíà÷åí ôàêòîðíûé àíàëèç?
59. Îïèøèòå âîçìîæíîñòè ìíîãîìåðíîãî øêàëèðîâàíèÿ.
60. Äëÿ ÷åãî ïðèìåíÿþòñÿ äåòåðìèíèðîâàííûå ìåòîäû èññëåäîâàíèÿ îïåðàöèé?
61. Äëÿ ÷åãî ïðèìåíÿþòñÿ ìîäåëè ñåòåâîãî ïëàíèðîâàíèÿ è óïðàâëåíèÿ?
62. Äàéòå îïðåäåëåíèå ýêñòðàïîëÿöèè.
63. Ïåðå÷èñëèòå ýòàïû ïðîöåññà êîððåëÿöèîííî-ðåãðåññèîííîãî àíàëèçà êîíúþíêòóðû ðûíêà.
64. Êîãäà äîñòèãàåòñÿ ìàêñèìàëüíûé ýôôåêò ïðîãíîçèðîâàíèÿ?
65. ×òî ÿâëÿåòñÿ îñíîâíîé çàäà÷åé êîìïëåêñíîãî èçó÷åíèÿ ðûíêà?
66. Ôóíêöèåé êàêèõ ôàêòîðîâ ÿâëÿåòñÿ âåëè÷èíà ñïðîñà è åìêîñòü ðûíêà â êàæäûé êîíêðåòíûé ìîìåíò âðåìåíè?
67. Êàê ðàçëè÷àþòñÿ èññëåäîâàòåëüñêèå ïðîöåäóðû â çàâèñèìîñòè îò ñòàäèè îáðàùåíèÿ òîâàðà èëè óñëóãè?
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